Business Visit: Willms & Associates

Today, the team had the opportunity to visit Willms & Associates, where Kyle, Keri, and John shared their insights on building a business that stands the test of time.

The key takeaway? Sales is all about relationships and trust.

Before making a pitch, you need to understand your customer’s situation. That means asking more questions, listening intently, and identifying their real needs—because the best way to make a sale is to solve a problem.